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TutorialWooCommerceNotificationsAutomationEmail

How to Set Up Automated Shipping Notifications for Your WooCommerce Store

E

Emily Hargrove

Conversion Optimization Lead, TrackLogy

April 2, 2026
7 min read
How to Set Up Automated Shipping Notifications for Your WooCommerce Store

Why Automation Is Essential

Manual shipping updates mean a staff member has to check tracking, write an email, and send it. This introduces delay, inconsistency, and human error. Automation sends the right email at exactly the right moment — without any manual work.

What You'll Set Up

By the end of this tutorial, you'll have automated emails for:

  • Shipment created / dispatched
  • Out for delivery
  • Delivered
  • Exception (failed delivery, customs hold, etc.)

Prerequisites

  • TrackLogy account connected to your WooCommerce store
  • A transactional email provider (Brevo, SendGrid, or similar)
  • Access to TrackLogy admin

Step 1: Go to Notification Settings

In your TrackLogy dashboard: Store Settings → Email Notifications

Step 2: Enable Triggers

Toggle on each notification trigger you want:

  • ✅ Shipped
  • ✅ Out for Delivery
  • ✅ Delivered
  • ✅ Exception

Step 3: Customise the Template

For each trigger, you can edit:

  • Subject line — keep it clear and personal ("Your order is out for delivery 🎉")
  • Sender name — use your store name, not TrackLogy
  • Body — include the tracking link, estimated delivery date, and your brand

Available merge tags:

  • {{customer_name}} — recipient's first name
  • {{tracking_number}} — the shipment tracking number
  • {{tracking_link}} — direct link to the branded tracking page
  • {{estimated_delivery}} — EDD from the carrier
  • {{carrier_name}} — the carrier handling the shipment

Step 4: Send a Test

Click Send Test Email and verify it arrives correctly and the tracking link works.

Step 5: Activate

Toggle each notification to Active. From this point, all notifications go out automatically whenever TrackLogy detects the corresponding event.

Monitoring

Check Reports → Notification Logs to see which emails were sent, delivered, and opened. If open rates are below 30%, A/B test your subject lines.

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